Steve Simpson (that’s Steve on the right)
Based in Melbourne, Australia, Steve is an international speaker and culture change agent. He created the one-of-a-kind UGRs concept in the mid-90’s, initially focused on helping companies to understand that without a solid culture – built on UGRs – their efforts to improve service would, at best, be limited.
Steve continues to travel the world, speaking at conferences and working with organizations to help them understand, and strategically improve, their culture. Besides already having achieved the highest accreditation in professional speaking almost a decade earlier, he earned the ultimate accolade for his ground-breaking work spanning five continents when Professional Speakers Australia bestowed on him its coveted ‘Educator of the Year Award’ in 2015.
Steve has a Masters Degree from the University of Alberta (Canada). He is the author of two books including ‘UGRs: Creating a Culture of Service’, and the co-author of two more including ‘The Power of Culture’.
Want to speak to Steve? Email him on firstname.lastname@example.org or go to